Our Scientific Team

TruU Balance is more effective than other pain relief creams because of its patented and clinically tested formulation. Our Scientific Team of qualified experts spent years researching and developing our patented formula. Recently, our team conducted a first-of-its-kind clinical study involving a CBD + Lidocaine topical on patients suffering from debilitating chronic low back pain. These scientists and medical experts stand behind every bottle of TruU Balance pain relief cream!

Medical Director

Christopher Norval, DC, MS, PA-C

Dr. Norval is an integrative clinical specialist with over 23 years experience in treating musculoskeletal and chronic pain disorders. His clinical expertise includes cannabinoid therapy, nutritional consulting, medication management, regenerative injection therapy, traditional interventional pain procedures, chiropractic, osteopathy, physical therapy, and medical acupuncture.

Dr. Norval specializes in cannabinoid medicine, including advancement in evidence based research, product development, and clinical applications. He has treated hundreds of patients with cannabinoid therapy, resulting in the reduction or elimination of opioid analgesics, benzodiazepines, or skeletal muscle relaxants in many of his patients.

Research Director

Richard Smith PhD, MBA

Dr. Smith has long experience in biomedical research, from electron microscopy to cellular interactions, development of methods to measure important substances in human blood and saliva samples, along with novel methods to measure important substances in ground water. He majored in Chemistry and Biology at Millersville University (PA), received his Biology PhD from Wesleyan University, and his MBA from the University of Michigan. He worked for several biotech firms, during which he was awarded over $4 million in Federal SBIR grants.

Clinical Sales and Product Formulation

John Conley, PharmD

Dr. Conley brings 10 years of experience in community pharmacy and operations management to the TruU Balance team. Upon graduating from the University of Connecticut, he was a member of the first wave of Pharmacists to provide immunizations in a community pharmacy setting and, as a Pharmacy Manager, spearheaded strategies for Medication Therapy Management.


As medical cannabis legislation arrived throughout the country, Dr. Conley became a pioneer in the new field. Focusing on the clinical aspects of medical cannabis, Dr. Conley witnessed the myriad benefits cannabinoids have for patients suffering with chronic pain. As the field expanded, and as the stigma associated with medical cannabis evolved, his expertise in operations helped a start-up company grow from dozens of employees operating in two states to over 300 employees operating in seven states.

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